1)    Prerequisite Courses for Executives with Undergraduate Degrees in Areas other than Business and Commerce:

EMBA 101: Essentials of Business Administration

This purpose of this course is to provide students lacking a business background with the basic knowledge needed to understand the business environment and the basic business concepts. The course will introduce students to different economic, administrative and financial concepts related to business organizations.

EMBA 102: Essentials of Accounting

This introductory course is designed to provide the EMBA student lacking a business background with the essential knowledge needed to understand basic accounting concepts and techniques. The early sessions of the course introduces students to the role of accounting in business decisions of management and external users. Later sessions are devoted to the understanding of the process of generating and communicating accounting information. Students will be introduced to different concepts and techniques of measuring accounting information. Emphasis will be placed on the preparation and interpretation of the financial statements of business firms.

EMBA 103: Essentials of Economics

The purpose of this course is to provide students with the basic concepts and principles that help to understand the behavior of individual economic units and how markets operate, which is essential to understanding how an economic system functions. Major topics covered include; nature of economics & economic problem, demand, supply & price elasticity, the theory of consumer behavior, production and cost, profit maximization under alternative market structures, the theory of distribution, and pricing of inputs.

2)     Core Courses of the EMBA Program: 

EMBA 210: Managerial Economics

This course examines the role of basic microeconomic theory and the application of microeconomic concepts in business operations. Major course topics include; decision-making under uncertainty, consumer choice, demand estimation, production and cost theory, pricing and output decisions under alternative market conditions, market structure and performance, capital budgeting, and the economic role of the government.

EMBA 211: Organizational Behavior and Development

This course is designed to meet the needs of general managers seeking a framework for understanding the relationship between human resources policies and organizational success. Our emphasis is on understanding why firms adopt certain human resources policies and practices and how these fit together to achieve certain organizational objectives. This is not a nuts and bolts course for aspiring human resources managers. The topics and instructional materials selected for the course have been chosen to meet the needs of those seeking employment as general managers in major corporations, as consultants to general management, as entrepreneurs, and other likely to benefit from a rigorous treatment of human resource management theories and practices.

EMBA 220: Financial Decision Making

Financial managers are faced with many problems that require making investment      and financial decisions. This course addresses those problems with emphasis on the analysis of financial decisions and constraints facing managers in the Egyptian environment. Analysis will involve decisions regarding investment, financing and dividends given critical constraints related to liquidity, solvency, profitability and social responsibility. This course will establish a risk-return framework for financial theory and financial analysis.

EMBA 221: Marketing Management 

 This course enhances the understanding of role of marketing in corporate decision-making. Further, it enhances awareness of the key functions and value added activities performed by the marketing manager. This course will emphasize the following key elements: Market analysis, marketing planning, market research, product development, branding decisions, promotion and distribution channels, and pricing strategies. Also, it will address issues related to electronic marketing, strategic marketing models and implementation programs.

EMBA 230: Information Management Systems & E-Business

This course teaches future COO/CEOs how to strategically use information management principles and new technology to meet their company’s critical goals and objectives. The course goes beyond traditional information management courses and attempt to integrate concepts from other business disciplines with information management and planning techniques. Emphasis on how the Internet has changed business and B2B and B2C theory will be highlighted.

EMBA 231: Buyer Behavior & Satisfaction

This course focuses on the buyer decision process model as a framework for analysis of how and why products and services are purchased and used.  Topics covered include the impact of consumer decisions on the marketing strategies of organizations and marketing applications in high-tech and service industries. This course addresses also customer satisfaction and loyalty programs with the focus on customer segmentation decisions and tools.

EMBA 240: Financial Accounting and Reporting

This course is structured to meet the needs of EMBA students with different academic backgrounds and training. It includes discussion and analysis of the conceptual and practical issues related to production and communication of accounting information to fulfill the needs of external users. The first part of the course covers the basic concepts of financial reporting, a review of the accounting system, and discussion of the basic financial statements. The rest of the course will be devoted to the analysis and interpretation of financial statements using a case-based approach, with emphasis on how to use the financial statements for business decisions. It will also include an evaluation of the effects of alternative financial reporting decisions on the reported financial position of the firm.

EMBA 241: Production & Operations Management

This course deals with management of operations in manufacturing and service organizations. Production and operations management is the administration of processes that transform inputs to outputs. This course will concentrate on the information structure and decision needs of the organization for designing and managing its operations and services.

EMBA 250: Logistics and Supply Chain Management

A supply chain/logistic system can be viewed as a set of interconnected linkages required to transform ideas into delivered products and/or services. The expansion of global markets, and increased opportunities to procure and sell products/services in these markets, has led to an increased need for managers who can develop global outsourcing and marketing strategies. For these and other reasons, companies are increasing their focus on efficiently operating supply chains. This course is designed to train participants to develop an integrated perspective in managing a large national or multinational supply chain.

EMBA 251: Services Marketing & Management

Management of the activities involved in marketing new and existing services is the central focus of this course. Topics addressed in this course include the innovation system (behavioral and organizational) of service product decisions, product planning processes, marketing auditing, services and the law, and new service trends. Leadership development in services is highlighted.

EMBA 260: Special Topics

This course will focus on cutting edge business issues, and topics including post-privatization management, cross cultural communication, corporate responsibility and business ethics, and negotiation strategies.

EMBA 261: Global Marketing

Global marketers simultaneously face (1) efficiency and cost pressures to standardize their activities across markets and (2) pressures to adapt activities to meet specific demands within markets. Identifying the optimal mix of standardization and adaptation to achieve local and international success is the goal that global marketers must accomplish. Arming participants with the knowledge to accomplish this goal is the central aim of this course. Building on the knowledge attained in EMBA 221, Marketing Management, this class addresses how the global environment affects marketing decision-making, particularly branding, product/service, pricing, distribution, and promotion issues. It also examines how marketing research can be designed and leveraged to inform marketing decisions globally.

EMBA 270: Human Resources Management

This course emphasizes the role managers and supervisors play in determining the success of human resource management activity of the business enterprise. It details how organizations manage their human resources. Topics include job analysis, recruitment, selection, training, performance evaluation, compensation, retention, and legal issues.

EMBA 271: Decision Systems and Computational Methods

The course addresses concepts and methods for making complex real-world decisions. Participants will learn how to analyze and synthesize quantitative and qualitative information while overcoming human cognitive limitations. Gaining a competitive edge through effective decision-making, planning, quality management, and resource allocation is the central aim of this course.

EMBA 280: Managerial Accounting

This course prepares managers to use appropriately internal financial information for making resource allocation decisions and to exercise management control. The primary goal of this course is to develop an appreciation of the strategic importance of cost and other managerial accounting data accumulation and analysis for a successful management. A second goal is to help managers to master managerial accounting techniques and how to use managerial accounting information for making decisions. Emphasis will also placed on how to use managerial accounting information to influence the decision-making process.

EMBA 281: Investment and Financial Markets

This course examines the investment decision-making process including defining goals (target rates of return and risk tolerance), and constraints (time horizon, liquidity needs, tax aspects, regulatory and legal aspects). The course will offer insights into how the capital markets value companies, which is useful for managers in publicly held companies and those planning for initial public offering. The course will also provide understanding of fixed debt and equity securities analysis and valuation, and an overview of local and international financial markets.

EMBA 290: Strategic Management

This course addresses strategic decisions that are decisions that define an enterprise in terms of its mission, objectives, business scope, resources, structure and processes. Business strategy is concerned with creating an attractive value proposition (competitive advantage) in one line of business. Industry strategy is concerned with positioning the business for competitive success within its industry and with analysis of the economic and policy forces that drive profitability in the industry. Corporate strategy is concerned with creating value across the firm's lines of business (corporate advantage).

EMBA 291: International Business Strategy & Practice

This course includes discussion of the changing nature of the international environment and the resulting impact on strategy of both Egyptian and foreign multinational corporations. Various aspects of strategy are considered, including marketing, production, and financial strategy. The focus of discussion is at the company level.

EMBA 300: Research Project 

This course requires the development of an applied research proposal to be advances into a project on an area of interest that meets the requirements of being timely and significant to advancing management knowledge and practice. The development of this project should follow the recognized guidelines for conducting qualitative and/or quantitative studies in any of the areas of business and management and should be supervised by the EMBA program faculty.